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Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach

Bhardwaj, Renu; Soni, Pavleen - In: International journal of economics and business … 24 (2022) 3, pp. 425-440

Persistent link: https://www.econbiz.de/10014308830

Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector

Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18

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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics

Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476

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Market positioning using cross-reward effects in a coalition loyalty program

Stourm, Valeria; Bradlow, Eric; Fader, Peter - 2017

While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...

Persistent link: https://www.econbiz.de/10012106127

Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation

Stourm, Valeria; Bradlow, Eric T. - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 276-293

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Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes

Neumüller, Kathrin - 2022

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Private brand: differentiating concept and source of stimulation of the Romanian retail trade

Anghel, Ion; Hristea, Anca Maria - In: Theoretical and applied economics : GAER review 25 (2018) 3/616, pp. 5-24

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Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

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Customer engagement model and consumer behaviour within omnichannel retailing

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How technologies are changing the social relationships in the shopping experience?

Pantano, Eleonora; Verteramo, Saverino - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 151-164

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