-- Marketing -- Art history, art criticism, and the art press -- Cultural heritage compliance -- Taxation -- Customs -- Insurance …"The Arts Business provides a comprehensive overview of the professional activities of the art business. Addressing … compliance and problems of corrupt provenances are covered in detail. Enhanced by new data analytics on the US arts market, the …

Covers -- Editorial advisory board -- Visual arts marketing in East Asia -- A comparative study of the influence of …

research proposes that successful brand extensions depend on favorable brand image and high perceived fit between the brand and … the extension category. We propose that the presence of art has a positive influence on brand image (via a transfer of … luxury perceptions from art onto the brand) and enhances perceived fit (via increased cognitive flexibility), resulting in …