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1
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
2
WOM
credibility and eWOM credibility and their consequences for engagement
Castano, Ricardo
;
Escandon-Barbosa, Diana
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
Saved in:
3
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
4
Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail
;
Paltoglou, Georgios
;
Giachanou, …
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
Saved in:
5
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
6
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
7
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.
;
Yang, Xiaoming
;
Takemura, Masaaki
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
Saved in:
8
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
9
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
10
Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo
;
López-Bonilla, Jesús Manuel
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
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