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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research

Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012269008

Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers

Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10009791534

The flip side of drip pricing

Robbert, Thomas; Roth, Stefan - In: The journal of product & brand management 23 (2014) 6, pp. 413-419

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How price bundling affects football ticket purchases and consumption behaviour

Sampaio, Cláudio Hoffmann; Dobner Sordi, Jefferson; … - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 194-210

Persistent link: https://www.econbiz.de/10011405440

Itemized Pricing in B2B Bundles with Diminishing Reservation Prices and Loss Averse Customers

Raj, Ritwik; Karwan, Mark; Murray, Chase; Sun, Lei - 2021

This study, based on a real problem in the industrial gas business, examines product bundling under B2B relations with two unique customer behavioral characteristics: (i) customers' discount expectation on products increases with the magnitude of the business offered to the seller, and (ii) they...

Persistent link: https://www.econbiz.de/10013218068

Constructing bundled offers for airline customer

Madireddy, Manini; Sundararajan, Ramasubramanian; … - In: Journal of revenue and pricing management 16 (2017) 6, pp. 532-552

Persistent link: https://www.econbiz.de/10011854170

The effect of discount pricing and bundling on the sales of game as a service : an empirical investigation

Choi, Hoon Seok; Chen, Charlie C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10012156389

The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?

Hähnchen, Anjulie; Baumgartner, Bernhard - In: Schmalenbach business review : sbr 72 (2020) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10012429647

Switching costs in competitive health insurance markets : the role of insurers' pricing strategies

Lamiraud, Karine; Stadelmann, Pierre - 2020

Persistent link: https://www.econbiz.de/10012534691

The impact of dynamic bundling on price fairness perceptions

Li, Wenjing; Hardesty, David M.; Craig, Adam W. - In: Journal of retailing and consumer services 40 (2018), pp. 204-212

Persistent link: https://www.econbiz.de/10011801931