The publishing sector is probably a cultural industry with one of the greatest economic projections due to its huge turnover and contribution to the Gross Domestic Product of countries. In order to gain a better understanding of this sector, this paper examines a sample of the most important...

This article analyses the ability of European family businesses in the publishing sector to adapt to the various politico-economic circumstances of the turbulent twentieth century, examined through a case study of one of Spain's most prominent historical publishing houses: the Salvat company....

Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South...

Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South...