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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem

Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699

Persistent link: https://www.econbiz.de/10012022658

Propagators, creativity, and informativeness : what helps ads go viral

Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 102-114

Persistent link: https://www.econbiz.de/10012060942

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95

Persistent link: https://www.econbiz.de/10012105502

"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

Persistent link: https://www.econbiz.de/10012107488

Content and compliance of pharmaceutical social media marketing

Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999

Persistent link: https://www.econbiz.de/10011623909

Impact of advertising on working and non working women with reference to their purchasing behaviour

Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11

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Factors affecting advertising value on social networking sites : an empirical evidence

Kumar, Arun; Pandey, Mrinalini - In: International journal of economic research 13 (2016) 1, pp. 85-100

Persistent link: https://www.econbiz.de/10011560544

Measuring marketing success : estimating the effect of social media and TV advertising on brand attention

Guhl, Daniel; Winkler von Mohrenfels, Hannah; Abshagen, … - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 44-54

Persistent link: https://www.econbiz.de/10011566842

Young consumers' brand communications literacy in a social networking site context

Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040

Persistent link: https://www.econbiz.de/10011641459