online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their … advertising industry. In previous studies, we have found that Americans think they are protected by strong online privacy laws … understanding of the terms for their legitimacy. We also probed Internet users' attitudes towards advertising. Most Internet users …

Native advertising is a type of online advertising matching the form and function of the platform on which it appears …. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online ….S. Federal Trade Commission (FTC) has become more concerned about native advertising confusing consumers and hence has imposed …

marketers to market its product. Thus, this study aims to identify the effect of advertising on consumer attitudes and purchase …

main question about the role of social media advertising on consumer buying behavior in very active field which is fashion … between social media advertising and consumer need recognition, no relation at all with search for information, strong … between social media advertising and evaluate the alternatives especially for consumers earn more than 5.000TL among other …

This study investigates the factors influencing of Facebook advertising on millennials purchase behavior focusing … intention while interacting with Facebook advertising. This paper focuses theory of planned behavior, theory of reasoned action … approach to collect data through questionnaire based survey from 327 millennial Facebook users to determine their purchase …

digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising … confounders. We empirically demonstrate that mere exposure to display advertising increases users' propensity to search for the … effect of display advertising on increasing consumers' propensity to make a purchase. Furthermore, our findings reveal that …

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …