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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham; Al-Dmour, Hani; Alalwan, Ali … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 285-302). 2018
Persistent link: https://www.econbiz.de/10011825175
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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Disclaiming responsibility : how platforms deadlocked the Federal Election Commission's efforts to regulate digital political advertising
Haenschen, Katherine; Wolf, Jordan - In: Telecommunications policy : the international journal … 43 (2019) 8, pp. 1-11
Persistent link: https://www.econbiz.de/10012201318
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How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser-yieth; Yeh, Tsai-lien; Chang, Chin-I. - In: The service industries journal 40 (2020) 5/6, pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
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Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Global business review 18 (2017) 5, pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
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How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
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To what extent household members influence the purchasing decisions of facebook users in case of selected products? : new Facebook ads tool consideration
Lupa-Wójcik, Iwona - In: International journal of business & management : IJoBM 8 (2020) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012261790
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Factors driving consumers' attitudes towards facebook advertisements in an emerging market : a case study of Vietnam
Bang Nguyen Viet; Nguyen Yen Thi Hoang; Tin Hoang Le; … - In: Asian journal of business and accounting : AJBA 15 (2022) 1, pp. 243-279
Persistent link: https://www.econbiz.de/10013364025
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Do social media ads matter for political behavior? : a field experiment
Beknazar-Yuzbashev, George; Stalinski, Mateusz - In: Journal of public economics 214 (2022), pp. 1-21
Persistent link: https://www.econbiz.de/10013414443