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Integrating social media within an integrated marketing communication decision-making framework

Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558

Persistent link: https://www.econbiz.de/10011854313

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...

Persistent link: https://www.econbiz.de/10011891856

Predicting HCAHPS scores from hospitals' social media pages : a sentiment analysis

Huppertz, John W.; Otto, Peter - In: Health care management review : HCM review 43 (2018) 4, pp. 359-367

Persistent link: https://www.econbiz.de/10011930151

Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)

Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142

Persistent link: https://www.econbiz.de/10012178404

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Advertising and content differentiation : evidence from YouTube

Kerkhof, Anna - 2019

Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

Persistent link: https://www.econbiz.de/10012317621

Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model

Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822

Persistent link: https://www.econbiz.de/10011976101

Are there differing strategies for social media use by winery size in California?

Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78

Persistent link: https://www.econbiz.de/10011804273

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts

Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9

Persistent link: https://www.econbiz.de/10014634622