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Heterogeneity of customers of personal image services : a segmentation based on value co-creation
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 619-630
Persistent link: https://www.econbiz.de/10010247736
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Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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Social layers of customer-to-customer value co-creation
Rihova, Ivana; Buhalis, Dimitrios; Moital, Miguel; … - In: Journal of service management 24 (2013) 5, pp. 553-566
Persistent link: https://www.econbiz.de/10010196051
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Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10010337063
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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J. - In: The journal of services marketing 30 (2016) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Provider and relational determinants of customer solution performance
Powers, Thomas L.; Sheng, Shibin; Li, Julie Juan - In: Industrial marketing management : the international … 56 (2016), pp. 14-23
Persistent link: https://www.econbiz.de/10011531222