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Advertising effects
11
Werbewirkung
11
Advertising
10
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Advertising planning
4
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4
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4
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sports advertising
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Data-Envelopment-Analyse
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Fernsehwerbung
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Firmenimage
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Betriebliche Budgetierung
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Brand extension
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China
2
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2
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2
Markentransfer
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research-article
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English
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Cheong, Yunjae
45
Kim, Kihan
35
Ye, Lan
10
Kim, Hyuksoo
7
De Gregorio, Federico
4
Ahn, Dohyun
3
Eakin, Tim
3
Ki, Eyun-Jung
3
Brown, Natalie
2
Combs, Justin
2
Leckenby, John
2
Pang, Augustine
2
Zheng, Lu
2
de Gregorio, Federico
2
Cheong, Hyuk Jun
1
Duffy, Vincent G.
1
Hocine, Zakaria
1
Lan, Ye
1
Leckenby, John D.
1
Lim, Choong Hoon
1
Lim, Joon Soo
1
Lin, Fuhua
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1
Paik, Jong Won
1
Ryu, Yoonji
1
SHANG, Chunrong
1
Stout, Patricia A
1
Stout, Patricia A.
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Su, Chuan-Jun
1
YE, Lan
1
Yun, Lira
1
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International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International Journal of Sports Marketing and Sponsorship
3
International journal of advertising : the review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Corporate Communications: An International Journal
2
Journal of global marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Asian Agricultural Research
1
China in focus : economic, political and educational issues
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
International journal of information systems and change management : IJISCM
1
Journal of Consumer Marketing
1
Journal of Global Scholars of Marketing Science
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Operations research, Management science : OR MS ; the international literature digest
1
The journal of consumer marketing
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ECONIS (ZBW)
31
OLC EcoSci
15
Other ZBW resources
6
RePEc
2
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11
The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan
;
Cheong, Yunjae
;
Zheng, Lu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
Saved in:
12
Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
Saved in:
13
The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Saved in:
14
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
15
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Saved in:
16
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
17
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Saved in:
18
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
19
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
20
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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