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A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-105
Persistent link: https://www.econbiz.de/10008346599
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BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Cheong, Yunjae; de Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-416
Persistent link: https://www.econbiz.de/10008818234
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Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae; Eakin, Tim; Leckenby, John - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10009976457
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Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10010085860
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The State of Media Planning Research: A 16-Year Assessment, 19922007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 227-248
Persistent link: https://www.econbiz.de/10009999435
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Information content of Super Bowl commercials 20012009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-265
Persistent link: https://www.econbiz.de/10010013480
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2013) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010176895
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The State of Media Planning Research: A 16-Year Assessment, 1992-2007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 227-248
Persistent link: https://www.econbiz.de/10010033592
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The image management function of sponsorship: A general theoretical framework
Kim, Kihan; Stout, Patricia A; Cheong, Yunjae - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 85-113
Persistent link: https://www.econbiz.de/10009836711
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The Effects of Athlete-Endorsed Advertising: The Moderating Role of the Athlete-Audience Ethnicity Match
Kim, Kihan; Cheong, Yunjae - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 143-156
Persistent link: https://www.econbiz.de/10009030038