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Guilty by association: product-level category stigma and audience expectations in the U.S. craft beer industry

Barlow, Matthew A.; Verhaal, J. Cameron; Hoskins, Jake D. - In: Journal of management : JOM 44 (2018) 7, pp. 2934-2960

Persistent link: https://www.econbiz.de/10011912589

The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods

Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012305417

Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario

Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280

Persistent link: https://www.econbiz.de/10011434182

Hold firm or adapt? : an empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity

Hoskins, Jake D.; Brown, Benton A. - In: Journal of marketing for higher education 27 (2017) 2, pp. 188-212

Persistent link: https://www.econbiz.de/10011794819

The high-end bias : a decision-maker preference for premium over economy innovations

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014529422

Industry conditions, market share, and the firm's ability to derive business-line profitability from diverse technological portfolios

Hoskins, Jake D.; Carson, Stephen J. - In: Journal of business research : JBR 149 (2022), pp. 178-192

Persistent link: https://www.econbiz.de/10013325582

How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

Hoskins, Jake; Verhaal, J. Cameron; Griffin, Abbie - In: European Journal of Marketing 55 (2020) 2, pp. 565-592

Purpose: This paper aims to move beyond previous investigations juxtaposing the performance of global versus domestic brands, where domestic is referred to as “localness” in the literature, conceptualizing and developing two measures of “within-country brand or product localness.” In...

Persistent link: https://www.econbiz.de/10012411471

Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform

Barlow, Matthew A.; Verhaal, J. Cameron; Angus, Ryan W. - In: Strategic Management Journal (2019)

Persistent link: https://www.econbiz.de/10012084984

Oppositional product names, organizational identities, and product appeal

Verhaal, J. Cameron; Khessina, Olga M.; Dobrev, Stanislav D. - In: Organization science : a journal of the Institute for … 26 (2015) 5, pp. 1466-1484

Persistent link: https://www.econbiz.de/10011385889

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Hoskins, Jake; Gopinath, Shyam; Verhaal, J. Cameron; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1065-1087

Persistent link: https://www.econbiz.de/10012659686