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Grafova, Irina B.; Thakur, Nidhi - 2007

behaviors among youth, such as smoking, drinking, and illicit drug use. The goal of this study is to analyze the impact of peer … consumed by its members. Additionally, peers can influence an individual's desired level of body mass, as different stereotypes … to the expectations of the group. The peers to an individual can be measured at various levels. In this study we focus on …

Persistent link: https://www.econbiz.de/10014049674

Cheating amongst youth offenders : how peers and their social status influence cheating

Leong, Kaiwen; Li, Huailu; Zuo, Sharon Xuejing - In: Economic inquiry 62 (2024) 1, pp. 242-266

Persistent link: https://www.econbiz.de/10014483725

The way brands work : consumers' understanding of the creation and usage of brands

Bertilsson, Jon - 2009

Persistent link: https://www.econbiz.de/10003905269

Social dimensions of consumer distinctiveness : the influence of social status on group identity and advertising persuasion

Grier, Sonya A.; Deshpande, Rohit - 1999

Persistent link: https://www.econbiz.de/10001453419

Keeping up with the Joneses : emergence of travel as a form of social comparison among millennials

Siegel, Lauren A.; Wang, Dan - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 159-175

Persistent link: https://www.econbiz.de/10012179384

The role of social group influences when intending to purchase premium alcohol

Cunningham, Nicole - In: Cogent business & management 10 (2023) 1, pp. 1-19

This study investigates the effect that social group influences have on the purchase intention of premium alcohol by adapting the theory of planned behaviour. The moderating effect of the need to save face and conform to a social group's expectations on the purchase intention of premium alcohol...

Persistent link: https://www.econbiz.de/10014466624