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Manufacturer rebate and channel coordination in O2O retailing

Pei, Zhi; Wooldridge, Barbara Ross; Swimberghe, Krist R. - In: Journal of retailing and consumer services 58 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012430670

A new dualistic approach to brand passion : harmonious and obsessive

Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665

Persistent link: https://www.econbiz.de/10010483026

A new dualistic approach to brand passion: Harmonious and obsessive

Swimberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of Business Research 67 (2014) 12, pp. 2657-2665

Brand passion is increasingly seen as the ultimate emotional connection between the consumer and a brand. Limited previous research relied exclusively on Sternberg's triangular interpersonal theory in developing the brand passion concept. This research paper integrates consumer brand identity...

Persistent link: https://www.econbiz.de/10010931212

Actual and ideal-self congruence and dual brand passion

Astakhova, Marina; Swimberghe, Krist R.; Wooldridge, … - In: Journal of Consumer Marketing 34 (2017) 7, pp. 664-672

Purpose The aim of this study is to explore the relationships between actual (ASC) and ideal self-congruence (ISC) and harmonious (HBP) and obsessive brand passion (OBP). Design/methodology/approach Study 1 uses a sample collected via Amazon’s Mechanical Turk to test a baseline conceptual...

Persistent link: https://www.econbiz.de/10014850418

Understanding unethical retail disposition practice and restraint from the consumer perspective

Rosenbaum, Mark S.; Kuntze, Ronald; Wooldridge, Barbara Ross - In: Psychology & marketing 28 (2011) 1, pp. 29-52

Persistent link: https://www.econbiz.de/10008856897

The influence of religious commitment on consumer perceptions of closed-on-Sunday policies : an exploratory study of Chick-fil-A in the southern United States

Swimberghe, Krist Roland; Wooldridge, Barbara Ross; … - In: The international review of retail, distribution and … 24 (2014) 1, pp. 14-29

Persistent link: https://www.econbiz.de/10010247445

Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions

Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278

Persistent link: https://www.econbiz.de/10013164318

Influence of institutional forces on managerial beliefs and healthcare analytics adoption

Gopalakrishna-Remani, Venugopal; Jones, Robert Paul; … - In: Journal of managerial issues : JMI 28 (2016) 3/4, pp. 191-209

Persistent link: https://www.econbiz.de/10011592995

It is not always about brand : design-driven consumers and their self-expression

Byun, Kyung-Ah; Jones, Robert Paul; Wooldridge, Barbara Ross - In: Journal of retailing and consumer services 43 (2018), pp. 296-303

Persistent link: https://www.econbiz.de/10011883217

Does one size fit all? : the role of job characteristics in cultivating work passion across knowledge, blue-collar, nonprofit, and managerial work

Astakhova, Marina N.; McKay, Alexander S.; Doty, D. Harold - In: Human resource management 63 (2024) 3, pp. 443-462

Persistent link: https://www.econbiz.de/10014543772