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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
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What about the "place" in place marketing?
Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
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The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Marketing theory 13 (2012) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
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Understanding the city brand in the regional tourism market among college students
Huang, Chenchen; Oh, Keunyoung; Zhang, Qiongyao; Choi, … - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
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Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
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Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina; Glińska, Ewa; Barkun, Yauheniya - In: Oeconomia Copernicana 11 (2020) 2, pp. 289-307
Persistent link: https://www.econbiz.de/10012292003
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233