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Concept: With the rapid transformation in the world of advertising and marketing, Digital Marketing has proved to be one of the most widely used and successful media or channel to spread product or service related information among the target audience. Viral marketing can be said to be a...
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Numbers of universities in Malaysia are growing rapidly. Nowadays students have plenty of choices in selecting … universities. This proves that educations in Malaysia are affordable and accessible for international students. There are about 500 … were 135,502 international students from over 160 countries studied in higher education institutions in Malaysia (Jusoh …
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differentiate themselves to be the first choice of students. In recent years, both state and private universities in Azerbaijani … have been implementing branding and re-branding strategies to attract more students and distinguish themselves in a crowded … regard to the impact on Azerbaijani students’ university selection choices. The aim of this article is to present exploratory …
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detect the outflow of students related to academic mobility and therefore will not make timely managerial decisions. This … research of previous literature was conducted to identify risks and challenges related to students' mobility and the previous … "Kyiv-Mohyla Academy" (NaUKMA) from 2015-2022, alongside a student survey provided insights into the students' academic …
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current activities, which is aimed at improving their image and increasing customer satisfaction and loyalty. The purpose of … the present research is to study the influence of innovation activities through the image components on behavioural … the image (assortment, price, loyalty policy, décor, service and communication) directly and positively influence …
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