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Price promotions cause impatience
Shaddy, Franklin; Lee, Leonard - In: Journal of marketing research 57 (2020) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10012177925
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Choosing between two evils : the determinants of preferences for two equally goal-inconsistent options
Gao, Leilei; Li, Yanjie; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 1002-1012
Persistent link: https://www.econbiz.de/10011489895
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Attenuating depletion using goal priming
Walsh, Darlene - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 497-505
Persistent link: https://www.econbiz.de/10010410183
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Selective sensitization : consuming a food activates a goal to consume its complements
Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1034-1049
Persistent link: https://www.econbiz.de/10011648438
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Fit between regulatory focus and goal pursuit strategies on auditors' professional skepticism
Dharmasiri, Prabashi; Phang, Soon-Yeow - In: The European accounting review 33 (2024) 4, pp. 1257-1280
Persistent link: https://www.econbiz.de/10015052505
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When do consumers indulge in luxury? Emotional certainty signals when to indulge to regulate affect
Espinoza Petersen, Francine - 2012
indulgence, these findings suggest that the certainty appraisal of specific emotions is important in predicting indulgent …
Persistent link: https://www.econbiz.de/10010352126
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Board gender diversity and carbon proactivity: The influence of cultural factors
Wang, Haifei; Tang, Qingliang; Guo, Ting - In: Journal of Risk and Financial Management 16 (2023) 2, pp. 1-23
culture (individualism and indulgence) moderate this relationship. This study focuses on large companies that disclosed carbon … higher level of individualism and indulgence. As far as we know, this study is the first to explore and document the …
Persistent link: https://www.econbiz.de/10014332878
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Because I (don't) deserve it : how relationship reminders and deservingness influence consumer indulgence
Cavanaugh, Lisa A. - In: Journal of marketing research : JMR 51 (2014) 2, pp. 218-232
Persistent link: https://www.econbiz.de/10010362215
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The effect of preference expression modality on self-control
Klesse, Anne-Kathrin; Levav, Jonathan; Goukens, Caroline - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 535-550
Persistent link: https://www.econbiz.de/10011553112
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Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.; Nenkov, Gergana Y. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 323-336
Persistent link: https://www.econbiz.de/10011486548