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Price framing literature : past, present, and future

Tripathi, Avinash; Pandey, Neeraj - In: The marketing review 17 (2017) 3, pp. 307-336

Persistent link: https://www.econbiz.de/10011853813

Voluntary pricing mechanisms for green product purchase : altruistic versus self-enhancing consideration

Tripathi, Avinash; Pandey, Neeraj - In: The international review of retail, distribution and … 29 (2019) 2, pp. 198-217

Persistent link: https://www.econbiz.de/10012208860

Promotional framing of green products : mediating role of sale proneness

Tripathi, Avinash; Pandey, Neeraj - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 983-1008

Persistent link: https://www.econbiz.de/10012179086

Redemption intention of coupons : a meta-analytical review and future directions

Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 372-395

Persistent link: https://www.econbiz.de/10012179133

Four decades of new product development research : an integrative review

Pandey, Neeraj; Patwardhan, Avadhut Arun; Rao, Swarnima - In: International journal of product development : IJPD 23 (2019) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012041714

Four decades of coupon research in pricing : evolution, development, and practice

Pandey, Neeraj; Maheshwari, Vaibhav - In: Journal of revenue and pricing management 16 (2017) 4, pp. 397-416

Persistent link: https://www.econbiz.de/10011771216

Determinants of celebrity-owned brands leveraging price premium

Singh, Gaganpreet; Pandey, Neeraj - In: Journal of fashion marketing and management 21 (2017) 3, pp. 361-384

Persistent link: https://www.econbiz.de/10011773345

The determinants of green packaging that influence buyers’ willingness to pay a price premium

Singh, Gaganpreet; Pandey, Neeraj - In: Australasian marketing journal 26 (2018) 3, pp. 221-230

Persistent link: https://www.econbiz.de/10011954219

Why stents are expensive : drivers of high prices in emerging markets

Pandey, Neeraj; Thombal, Ashutosh E. - In: Health marketing quarterly 35 (2018) 4, pp. 298-312

Persistent link: https://www.econbiz.de/10011979394

Change Management: A Case of State Power Utility in India

Pandey, Neeraj; Jaiswal, Anand Kumar - In: Asian Case Research Journal (ACRJ) 18 (2014) 01, pp. 61-80

Uttar Pradesh, the most populous state of India, had plunged into a crisis due to deteriorating electricity supply and worsening law and order situation. The reason behind it was agitation by employees of Uttar Pradesh State Electricity Board (UPSEB) against the power sector reforms undertaken...

Persistent link: https://www.econbiz.de/10010888482