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What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms

Mu, Jifeng; Zhang, Jonathan Z. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 994-1020

Persistent link: https://www.econbiz.de/10012614778

How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions

Swoboda, Bernhard; Winters, Amelie; Fränzel, Nils - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 37-53

Persistent link: https://www.econbiz.de/10012600955

Brand Image, Perceived Quality, Ease Of Use, Trust, Price, Service Quality On Customer Satisfaction And Purchase Intention Of Blibli Website With Digital Technology As Dummy Variab...

Djakasaputra, Arifin; Pramono, Rudy; Hulu, Edison - 2021

The purpose of this study is to analyze whether ease of use has a significant effect on customer satisfaction, to analyze whether trust has a significant effect on customer satisfaction, to analyze whether service quality has a significant effect on customer satisfaction, to analyze whether...

Persistent link: https://www.econbiz.de/10013221345

Influence of Brand Ambassador BTS, Brand Image, and Product Quality on Tokopedia E-Commerce Purchase Decision

Ramadhanti, Shafira; Usman, Osly - 2021

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions. This research was conducted for 3 months starting from September 2020 to January 2021. The research method used was a survey method. The research population is all people who...

Persistent link: https://www.econbiz.de/10013240877

Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer

Mahama-Musah, Fuseina; Schoutteet, Penelope; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012648870

Driving e-commerce brand attachment through green packaging : an empirical investigation

Zhao, Xu; Pan, Cheng; Cai, Jingxuan; Luo, Xin; Wu, Jiang - In: Journal of electronic commerce research : JECR 22 (2021) 3, pp. 178-198

Persistent link: https://www.econbiz.de/10012816198

The importance of brands, commitment, and influencers on purchase intent in the context of online relationships

Khodabandeh, Afsaneh; Lindh, Cecilia - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 177-186

Persistent link: https://www.econbiz.de/10012668425

A framework to attain brand promise in an online setting

Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578

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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach

Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404

Persistent link: https://www.econbiz.de/10012494465