Similar Search Results - EconBiz

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Cogent business & management 9 (2022) 1, pp. 1-19

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on luxury brand purchase intentions in the Indian...

Persistent link: https://www.econbiz.de/10014420490

Does gamification affect brand engagement and equity? : a study in online brand communities

Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460

Persistent link: https://www.econbiz.de/10012238105

The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)

Sweiss, Nadia; Obeidat, Zaid Mohammad Ibrahim; Al … - In: Journal of marketing communications 28 (2022) 6, pp. 657-680

Persistent link: https://www.econbiz.de/10013371061

Brand community and value creation

Chang, Chia-wen; Huang, Heng-chiang - 2011

Persistent link: https://www.econbiz.de/10010191057

Reframing the practice of volunteering as a collective endeavour through a focal brand community

Mitchell, Sarah-Louise - In: European journal of marketing 57 (2023) 10, pp. 2683-2712

Persistent link: https://www.econbiz.de/10014448574

Brand community

Muniz, Albert M.; O'Guinn, Thomas C. - 2009

Persistent link: https://www.econbiz.de/10003784669

Social versus psychological brand community : the role of psychological sense of brand community

Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - 2010

Persistent link: https://www.econbiz.de/10003924381

Brand communities : study of online Ferrari community

Singh, Devinder Pal - In: International economics & finance journal : (IEFJ) 6 (2011) 1, pp. 115-120

Persistent link: https://www.econbiz.de/10009490323

Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?

Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295

Persistent link: https://www.econbiz.de/10011485356

Building the charity brand community

Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55

Persistent link: https://www.econbiz.de/10009518050

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