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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions

Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143

Persistent link: https://www.econbiz.de/10012060950

Brand identity and virtual brand community for the success of co-creation

Benmiled-Cherif, Héla - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 222-236

Persistent link: https://www.econbiz.de/10011610708

Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study

Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58

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Online brand community engagement : scale development and validation

Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985

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Modelling the impact of activity in brand communities on loyalty

Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18

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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment … returned completed. Data analysis indicated a significant partial mediation of brand community in the effect of customer … empowerment on customer satisfaction was mediated by the customer's membership to the brand community. Thereupon, organisations …

Persistent link: https://www.econbiz.de/10012221786

Sing Hosanna for the brands : the process of substituting religion with brand

Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Society and business review 12 (2017) 1, pp. 33-45

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Corporte conflict management on social media brand fan pages

Dineva, Denitsa Petrova; Breitsohl, Jan Christian; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 679-698

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Brand network communities : leveraging brand relationships within the supply-chain

Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521

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Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447