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Inspiring brand positionings with mixed qualitative methods : a case of pet food

Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10012432440

Positioning brands against large competitors to increase sales

Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656

Persistent link: https://www.econbiz.de/10010471042

Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

Persistent link: https://www.econbiz.de/10012203361

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

Persistent link: https://www.econbiz.de/10014433771

New measure of brand equity status of a basketball club

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011848454

Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10011524066

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …