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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
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Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.; Hambrick, Marion E.; Greenwell, T. … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
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Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.; McNary, Erin L. - In: European Sport management quarterly : ESMQ 21 (2021) 1, pp. 116-133
Persistent link: https://www.econbiz.de/10012423417