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Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective

Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388

Persistent link: https://www.econbiz.de/10013370883

The role of CSR in crises : integration of situational crisis communication theory and the persuasion knowledge model

Ham, Chang-Dae; Kim, Jeesun - In: Journal of business ethics : JOBE 158 (2019) 2, pp. 353-372

Persistent link: https://www.econbiz.de/10012058196

Behaving green.. who takes the lead? : the role of responsible leadership, psychological ownership, and green moral identity in motivating employees green behaviors

Ismail, Sherif Said Metwally; Hilal, Omnia Abdelazeem - In: Global business and organizational excellence : GBOE 42 (2023) 4, pp. 11-29

Persistent link: https://www.econbiz.de/10014250981

Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior

Tang, Yihui; Felix, Reto; Hinsch, Christian - In: Psychology & marketing 41 (2024) 4, pp. 860-879

Persistent link: https://www.econbiz.de/10014519044

Unforeseen succession : identity change amongst lateral entrants in family firms

Morrow, Pia Doris - In: Junior management science 9 (2024) 2, pp. 1464-1484

Due to the increasing globalization of today's world, descendants of family firms are often drawn to the unlimited opportunities outside their premises and no longer see their future workplace or the core of their identity within the family organization. However, this can lead to a rude...

Persistent link: https://www.econbiz.de/10014566852

Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005

Persistent link: https://www.econbiz.de/10003353829

Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality

Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006

Persistent link: https://www.econbiz.de/10003378133

Marketing hedonics : toward a psychoanalysis of advertising response

Oswald, Laura R. - In: Journal of marketing communications 16 (2010) 3, pp. 107-131

Persistent link: https://www.econbiz.de/10003980291

Gender and personality drivers of consumer mixed emotional response to advertising

Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10003987010

The self-activation effect of advertisements : ads can affect whether and how consumers think about the self

Trampe, Debra; Stapel, Diederik A.; Siero, Frans W. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1030-1045

Persistent link: https://www.econbiz.de/10009006649