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Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne; Kloß, Andrea - In: International journal of advertising : the review of … 38 (2019) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy K.; Kim, Yeonshin - In: International journal of advertising : the review of … 38 (2019) 4, pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin; Choi, Dongwon; Wojdynski, Bartosz W.; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
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Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi - In: International journal of advertising : the review of … 39 (2020) 3, pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
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Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Celebrity, convergence and transformation, (pp. 233-259). 2018
Persistent link: https://www.econbiz.de/10011737159
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Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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The effect of brand personality on consumer loyalty and buying intention
Saeida, Saeid; Ghaseminezhad, Mina; Pakdel, Mohammad R.; … - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1270-1281
Persistent link: https://www.econbiz.de/10011764665
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Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
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Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
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The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433334