, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing … relationship with the supra themes and the themes belonging to the local and regional brand. Further on, we have outlined the …. The relationship between these two profiles reveals strong brand connections but also shows some fractions which can be …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

research, having as interviewees, experts from the airline industry and from tourism organizations in Romania. …Over the years, the evolution of the air transport sector has determined important changes in the tourism industry. One … represents a potential tourism market, tourism organizations have also started to get involved in the process. "Stopover tourism …

imitable created resources seems to be a viable strategy for promoting tourism destinations to international tourists …

new information regarding the role of celebrity endorsement in tourism, which is limited in foreign and domestic … scientific literature. As a practical contribution, the study provides information that may be useful to tourism service …

tourism the brands have not reached their peak potential for appealing to the tourists' interest and growth. Although there … for maintaing and developing the brand, there is still possible to identify a series of strategic approaches of the …

Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism … factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has …. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which …

(urban branding instead of place branding) and this site has all the theoretical elements to create a stand-alone brand. …

Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism … factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has …. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which …

The presence of branded hotels in Romania remains relatively modest after two decades since the first Sofitel (Accor … present study investigates the RevPAR of the Romanian hotels that have joined an international brand, either hard (franchising … 2012-2016. The results of this exploratory study reveal that the most notorious brands operating in Romania are also those …