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Lenders and borrowers’ strategies in online peer-to-peer lending market : an empiric analysis of PPDai.com
Feng, Yan; Fan, Xinlu; Yoon, Yeujun - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011372576
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The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Feng, Yan; Cao, Wen; Shin, Geon-Cheol; Yoon, Yeujun - In: The journal of brand management : an international journal 28 (2021) 6, pp. 578-595
Persistent link: https://www.econbiz.de/10012792862
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Factors affecting platform default risk in online peer-to-peer (P2P) lending business : an empirical study using Chinese online P2P platform data
Yoon, Yeujun; Li, Yu; Feng, Yan - In: Electronic commerce research 19 (2019) 1, pp. 131-158
Persistent link: https://www.econbiz.de/10011999533
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Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Feng, Yan; Yoon, Yeujun - In: The journal of asset management 27 (2020) 3, pp. 237-265
Persistent link: https://www.econbiz.de/10012298787
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Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
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The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun; Polpanumas, Charin; Park, Young Joon - In: Journal of advertising research 57 (2017) 2, pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
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Individual team incentives and managing competitive balance in sports leagues : an empirical analysis of Major League Baseball
Lewis, Michael - In: Journal of marketing research : JMR 45 (2008) 5, pp. 535-549
Persistent link: https://www.econbiz.de/10003770567
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Incorporating dynamics in customer lifetime value models
Lewis, Michael - In: Handbook of research on customer equity in marketing, (pp. 101-117). 2015
Persistent link: https://www.econbiz.de/10010483496
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Customer portfolio composition and customer equity feedback effects : student diversity and acquisition in educational communities
Lewis, Michael; Mitra, Debanjan; Yoon, Yeujun - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10009723163
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Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities
Lewis, Michael; Mitra, Debanjan; Yoon, Yeujun - In: Marketing Letters 24 (2013) 1, pp. 71-84
Researchers in marketing have long recognized that current populations of customers can influence the behavior of prospective customers. This paper draws on existing marketing theories to empirically examine how changes in student body demographic segments influence future demand for MBA...
Persistent link: https://www.econbiz.de/10010989730