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What makes consumers recall ba...
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Consumer behaviour
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13,116
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10,094
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10,057
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8,022
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7,795
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7,231
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7,003
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6,041
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5,873
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5,609
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5,315
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4,748
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Han, Heesup
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112
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109
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106
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98
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91
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86
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86
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85
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84
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84
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84
Sheth, Jagdish N.
83
Khare, Arpita
82
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80
Septianto, Felix
76
Usman, Osly
76
Anderson, Simon P.
75
Loureiro, Sandra Maria Correia
75
Chintagunta, Pradeep K.
74
Nayga, Rodolfo M.
71
Agarwal, Sumit
70
Laroche, Michel
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Stavins, Joanna
67
Ours, Jan C. van
66
Gröppel-Klein, Andrea
65
Janssen, Maarten C. W.
65
Moraga-González, José Luis
65
Paul, Justin
65
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65
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Journal of travel and tourism marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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CESifo working papers
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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International journal of advertising : the quarterly review of marketing communications
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Cogent business & management
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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EconStor
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BASE
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1
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
2
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
4
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
Factors affecting consumer attitude towards mobile
advertising
in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
6
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
7
The effects of product involvement and impulse buying on purchase intentions in mobile text
advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
8
Marketing insights for mobile
advertising
and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
9
Predictors of attitudinal and behavioral outcomes in mobile
advertising
: a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
10
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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