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Hedonic and utilitarian use of user-generated content on online shopping websites

Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591

Persistent link: https://www.econbiz.de/10011852894

Branding : perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260

Persistent link: https://www.econbiz.de/10009570847

COGNAC consumption : a comparative study on American and Chinese consumers

Song, Lingfang; Wei, Yujie; Bergiel, Blaise - In: Wine Economics and Policy 7 (2018) 1, pp. 24-34

Being a French traditional prestigious spirit, cognac has a strong export orientation, with a majority of the product being consumed internationally. The United States is the largest market in volume and China the largest in value. This paper aims to study consumer behaviors of the two countries...

Persistent link: https://www.econbiz.de/10011868448

Consumer behavior : a decision-making approach

Walters, C. G. - 1989

Persistent link: https://www.econbiz.de/10013500051

Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network

Sethna, Beheruz N.; Hazari, Sunil; Brown, Cheryl O. - In: International journal of electronic marketing and … 12 (2021) 2, pp. 171-195

Persistent link: https://www.econbiz.de/10012509421

Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content

Hazari, Sunil; Sethna, Beheruz N.; Brown, Cheryl O. - In: International journal of technology marketing : IJTMkt 12 (2017) 3, pp. 230-251

Persistent link: https://www.econbiz.de/10011854165

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

Antecedents of satisfaction with Facebook in the context of user involvement, privacy, and trust

Sethna, Beheruz N.; Hazari, Sunil; Talpade, Salil - In: Journal of customer behaviour 20 (2021) 1/2, pp. 95-124

Persistent link: https://www.econbiz.de/10014424076

Investigation of generational differences in advertising behaviour and fake news perception among Facebook users

Hazari, Sunil - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 20-47

Persistent link: https://www.econbiz.de/10014318180

Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective

Hazari, Sunil - In: International journal of electronic marketing and … 15 (2024) 3, pp. 261-287

Persistent link: https://www.econbiz.de/10015063978