Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: electronic word...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
18
Social web
18
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
15
Online-Marketing
15
Viral marketing
11
Virales Marketing
11
Brand management
7
Markenführung
7
Advertising
6
China
6
Werbung
6
Welt
5
World
5
Asia
4
Asien
4
Beziehungsmarketing
4
Customer value
4
Kundenwert
4
Nachhaltige Entwicklung
4
Relationship marketing
4
Social media
4
Sustainability
4
Sustainable development
4
USA
4
United States
4
social media
4
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Motivation
3
Nachhaltigkeit
3
Perceived interactivity
3
Social network
3
Soziales Netzwerk
3
Advertising effects
2
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
60
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
49
Undetermined
16
Author
All
Kim, Juran
41
Chu, Shu-Chuan
19
Lee, Ki Hoon
10
Chu, Shu-chuan
8
McMillan, Sally J.
6
Kamal, Sara
5
Kang, Seungmook
5
Spielmann, Nathalie
4
Bae, Joonheui
3
Deng, Tao
3
Sung, Yongjun
3
Taylor, Charles Raymond
3
Cao, Yang
2
Chen, Hsuan-Ting
2
Cheng, Hong
2
Choi, Sejung Marina
2
Choi, Yung Kyun
2
Kim, Yoojung
2
Mundel, Juan
2
Gan, Chen
1
Huang, Szu-Chi
1
Huang, Szu-chi
1
Kim, Hyojin
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kim, Yeuseung
1
Ko, Eunju
1
Lien, Che-Hui
1
McMillan, Sally
1
Mcmillan, Sally
1
Pan, Jeng-Shyang
1
Roddick, John F.
1
Sauer, Paul L.
1
Schellhase, Ralf
1
Stafford, Marla Royne
1
Taylor, Charles R.
1
Taylor, Charles Robert
1
Wang, Shuman
1
Windels, Kasey
1
Yang, Jing
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of business research : JBR
11
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
4
Journal of Global Scholars of Marketing Science
4
Journal of marketing communications
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Business Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global marketing
2
Journal of international consumer marketing
2
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on international advertising
1
International Journal of Contemporary Hospitality Management
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Operations research, Management science : OR MS ; the international literature digest
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
OLC EcoSci
11
RePEc
6
Other ZBW resources
1
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
2
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
Saved in:
3
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
4
Social dimension of sustainability : from community to social capital
Kim, Juran
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 175-181
Persistent link: https://www.econbiz.de/10011891433
Saved in:
5
The roles of cause acts in a social marketing campaign
Kim, Juran
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
Saved in:
6
Bridging Asia and the world in marketing competitiveness : introduction to the special issue
Kim, Juran
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 227-230
Persistent link: https://www.econbiz.de/10010408110
Saved in:
7
The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
Saved in:
8
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
9
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
10
Influence of integration on interactivity in social media luxury brand communities
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
