Narrow search
Showing 81 - 90 of 8,032
Cover Image
Markenmanagement im Sport
Schilhaneck, Michael - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 117-141). 2011
Persistent link: https://www.econbiz.de/10008738198
Cover Image
Marketing im Sport
Bühler, André W.; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 25-61). 2011
Persistent link: https://www.econbiz.de/10008738201
Cover Image
Positive stereotype effects on perceived performance : consumers' evaluation of ethnic differences among sports service providers
DeShields, Oscar W.; Kara, Ali - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 203-222
Persistent link: https://www.econbiz.de/10008809618
Cover Image
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Cover Image
Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
Cover Image
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Cover Image
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Cover Image
An integrative framework linking brand associations and brand loyalty in professional sports
Kaynak, Erdener; Salman, Gulberk Gultekin; Tatoğlu, Ekrem - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 336-357
Persistent link: https://www.econbiz.de/10003699477
Cover Image
Wem gehört der Fußball? : oder anders : wie weit geht das Werbemonopol der UEFA?
Buchroithner, Hellmut; Albiez, Stefan; Miceli, Camilla - In: Kommunikation & Recht : K & R ; Betriebs-Berater für … 11 (2008) 4, pp. 208-214
Persistent link: https://www.econbiz.de/10003674222
Cover Image
Reputation von Fußball-Clubs : Entwicklung und empirische Überprüfung eines Messkonzepts auf Basis der Reputation Quotient (RQ)
Wiedmann, Klaus-Peter; Bachmann, Frank; Lafrenz, Kai - 2007
Persistent link: https://www.econbiz.de/10003678731