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An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia

Casidy, Riza - In: Australasian marketing journal 20 (2012) 4, pp. 242-249

Persistent link: https://www.econbiz.de/10009655709

The Effects of Personality Traits on Memorable Tourism Experiences and Behavioral Intentions

Coudounaris, Dafnis; Jafarguliyev, Faig - 2021

The purpose of this study is to find whether personality traits significantly influence memorable tourism experiences (MTEs), which in turn may impact behavioral intentions (BIs). The study uses a sample of convenience of 239 tourists returning home from the Larnaca international airport in...

Persistent link: https://www.econbiz.de/10013312742

Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012483395

Personality traits as drivers of social preferences : a mixed logit model application

Paetz, Friederike - In: Journal of business economics : JBE 91 (2021) 3, pp. 303-332

Persistent link: https://www.econbiz.de/10012496008

The impacts of consumer personality traits on online video ads sharing intention

Choi, Chang-Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092

Persistent link: https://www.econbiz.de/10012287161

The role of consumer personality trait and brand personality trait in creating customer experience

Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42

Persistent link: https://www.econbiz.de/10011627189

Impacts of personality traits on consumer innovation success

Stock-Homburg, Ruth; Hippel, Eric von; Gillert, Nils Lennart - In: Research policy : policy, management and economic … 45 (2016) 4, pp. 757-769

Persistent link: https://www.econbiz.de/10011598214

Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics

Leonidou, Leonidas C.; Kvasova, Olga; Christodoulides, Paul - In: Journal of international marketing 27 (2019) 2, pp. 76-96

Persistent link: https://www.econbiz.de/10012060702

Status consumption in newly emerging countries : the influence of personality traits and the mediating role of motivation to consume conspicuously

Nabi, Nazia; O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 46 (2019), pp. 173-178

Persistent link: https://www.econbiz.de/10011980829

Positive and negative eWOM motivations and hotel customers' eWOM behavior : does personality matter?

Hu, Yaou; Kim, Hyun Jeong - In: International journal of hospitality management 75 (2018), pp. 27-37

Persistent link: https://www.econbiz.de/10011944934