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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206
Persistent link: https://www.econbiz.de/10011541330
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Success in the Web 2.0 ecosystem : exploring the state and determinants in indian businesses
Wahi, Ashok Kumar; Misra, Rajnish Kumar - In: International journal of e-business research : an … 12 (2016) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10011446638
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A study on role of narcissistic personality traits towards exposure to security risk in social media networking sites in India
Leelesh Sundaram.B; Sornalakshimi R. R; Gayathri, R.; … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1919-1930
Persistent link: https://www.econbiz.de/10012548978
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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Dynamics of Punjab state's tourist image : a social media analytics perspective
Viput Ongsakul; Kajla, Tanveer; Alola, Uju Violet; Sahil Raj - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 408-428
Persistent link: https://www.econbiz.de/10012614006
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Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish; Kumar, Vikas - In: International journal of business innovation and … 27 (2022) 4, pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
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Use of social media by selected Indian private sector banks
Chandani, Arti; Divekar, Rajiv; Kaushik, Shilpi; Mehta, Mita - In: International journal of public sector performance … 8 (2021) 1/2, pp. 205-218
Persistent link: https://www.econbiz.de/10012696765
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680