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Investigating the causes and consequences of addiction to high-tech brands

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Brand love and brand addiction and their effects on consumers' negative behaviors

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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

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: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …

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Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands

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Consumer-brand relationship development in the automotive market : an integrative model

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Brand personality: a meta-analytic review of antecedents and consequences

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Damaging brands through market research : can customer involvement in prediction markets damage brands?

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