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Building a Powerful Entrepreneurial Brand : The Role of Critical Success Factors and Their Impact on Competitive Advantage
Otubanjo, Olutayo - 2018
The paper identifies the critical success factors that are required for the development of a powerful entrepreneurial brand. It also demonstrates the links between these factors, and highlights the competitive advantage derivable from the application of these factors. Two findings emerge from...
Persistent link: https://www.econbiz.de/10012911059
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Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky; Jones, Richard - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
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Visuelle Markenkraft : mit den richtigen Signalen die Markenattraktivität steigern
Hofmann, Andreas - 2020
Wie visuelle Signale wirken -- Die „Big Four“: Die vier zentralen visuellen Wahrnehmungsdimensionen -- Die Kombination der „Big Four“ -- Anwendungen in der Marketingpraxis (Relaunches, Launches, Line Extensions, taktische visuelle Anpassungen) -- Beobachtungen, Fragen & Learnings aus der...
Persistent link: https://www.econbiz.de/10012402756
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Employer Brand Management : Arbeitgebermarken aufbauen und steuern
Kremmel, Dietmar (ed.); von Walter, Benjamin (ed.) - 2016
Grundlagen des Employer Brand Managements -- Analyse der Ausgangssituation der Arbeitgebermarke -- Entwicklung der Employer Branding-Strategie -- Konzeption des Kommunikationsprogramms -- Employer Brand Controlling.
Persistent link: https://www.econbiz.de/10014020747
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Visuelle Markenkraft : mit den richtigen Signalen die Markenattraktivität steigern
Hofmann, Andreas - 2020
Persistent link: https://www.econbiz.de/10012130921
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Employer brand management : Arbeitgebermarken aufbauen und steuern
Walter, Benjamin von (ed.); Kremmel, Dietmar (ed.) - 2016
Persistent link: https://www.econbiz.de/10014011840
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Habitual Entrepreneurs: Einflussfaktoren auf die langfristigen Erfolge von Mehrfachgründern
Kirschenhofer, Florian - 2008
Persistent link: https://www.econbiz.de/10003697346
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Improvise to win : the relationship between entrepreneurial improvisation and start-up competitive advantage
Xiong, Li - In: Asian business & management 21 (2022) 2, pp. 184-204
Persistent link: https://www.econbiz.de/10013163987
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New ventures competitiveness and success : do intellectual capital, IT capabilities, entrepreneurial and market orientation really matter?
Anwar, Muhammad; Clauß, Thomas; Ullah, Rizwan - In: Journal of enterprising culture 29 (2021) 4, pp. 295-323
Persistent link: https://www.econbiz.de/10012694229
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Entrepreneurial opportunities : economics and sustainability for future growth
Ratten, Vanessa (ed.) - 2020 - First edition
fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help … offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and … entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a …
Persistent link: https://www.econbiz.de/10012499325