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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand

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Replication and George the Galapagos tortoise

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Integrating identity, strategy and communications for trust, loyalty and commitment

Melewar, T.C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European Journal of Marketing 51 (2017) 3, pp. 572-604

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using commitment/trust theory. Design/methodology/approach This...

Persistent link: https://www.econbiz.de/10014724178