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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
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Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong; Kitchen, Philip J.; Shih Shiuan Chew - In: The journal of consumer marketing 27 (2010) 6, pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
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The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.; Tourky, Marwa - In: Handbook of research on international advertising, (pp. 473-496). 2012
Persistent link: https://www.econbiz.de/10009514363
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IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: The evolution of integrated marketing communications : …, (pp. 123-130). 2011
Persistent link: https://www.econbiz.de/10009232915
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Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit; Goh, Mark; Kitchen, Philip J. - In: Journal of business research : JBR 69 (2016) 5, pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
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Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600