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The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
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Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; Pandey, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656