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Strategic marketing, marketing strategy and market strategy

Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90

Persistent link: https://www.econbiz.de/10011429267

Industrial marketing : can strategic marketing be applied to subcontracting?

Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37

Persistent link: https://www.econbiz.de/10010248358

Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding

Vierula, Markku - 2024

PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...

Persistent link: https://www.econbiz.de/10015070356

Exploring performance heterogeneity : integrative insights from strategic management and marketing

Wilden, Ralf; Leiblein, Michael J.; Lin, Nidthida - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015098699

On "brand" : whether a semiotic marketing system or not

Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390

Persistent link: https://www.econbiz.de/10011339723

Rethinking the relationship between social/nonprofit marketing and commercial marketing

Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10009565310

A review of the relationships and impact of market orientation and market positioning on organisational pferformance

Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512

Persistent link: https://www.econbiz.de/10010207290

Let's make a start : from marketing to markets?

Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248

Persistent link: https://www.econbiz.de/10011596820

Towards a theory on the place of goods and services in Islamic marketing

Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182

Persistent link: https://www.econbiz.de/10011989251

Some reflections on the state of business-to-business marketing research

Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10013359015

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