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Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil

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The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

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Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures

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The affecvtive and cognitive components as factors in country branding

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