Manohar, Sridhar; Mittal, Amit; Marwah, Sanjiv - In: Benchmarking: An International Journal 27 (2019) 1, pp. 406-429
Purpose: The purpose of this paper is to establish the link between three constructs, namely, service innovation, corporate reputation (CR), and word-of-mouth (hereinafter WOM). Primarily, the aim is to understand whether innovation in a service firm drives its reputation, thereby resulting in...