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Consumer ethnocentrism and consumer animosity : antecedents and consequences
Fernández-Ferrín, Pilar; Bande-Vilela, Belén; Klein, … - In: International journal of emerging markets 10 (2015) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10011348535
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Interplay of brand origin and product origin on persuasion
Lee, Sangwon; He, Xin - In: Asian journal of marketing : the official journal of … 8 (2014) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Modeling the effects of an international crisis on brand equity
Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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Consumer ethnocentricity and preferences for wool products by country of origin and manufacture
Hustvedt, Gwendolyn; Carroll, Kathryn A.; Bernard, John C. - In: International journal of consumer studies 37 (2013) 5, pp. 498-506
Persistent link: https://www.econbiz.de/10009792231
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Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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Are consumers hesitant to purchase national brands manufactured in other countries?
Parkvithee, Narissara; Miranda, Mario J. - In: Journal of Asia Pacific business 14 (2013) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10010127223
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali; Saldivar, Roberto; Sun, Qin - In: The journal of consumer marketing 31 (2014) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
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Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit; Gupta, Devashish Das - In: The marketing review 15 (2015) 3, pp. 311-334
Persistent link: https://www.econbiz.de/10011438102