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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan; Kidwell, Blair; Hardesty, David M. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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Linking information motivation to attitudes towards web advertising
Mahmoud, Ali Bassam - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 396-413
Persistent link: https://www.econbiz.de/10010458281
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Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi; Blair, James; Lunde, Matthew - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 305-324
Persistent link: https://www.econbiz.de/10015048082