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Empowering marketing organizations to create and reach socially responsible consumers for greater sustainability
Lim, Weng Marc - In: Social and sustainability marketing : a casebook for …, (pp. 3-9). 2022
Persistent link: https://www.econbiz.de/10013463285
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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Critique and change : the "what", "why", "how", and "so what"
Lim, Weng Marc - In: Global business and organizational excellence : GBOE 42 (2023) 3, pp. 5-9
Persistent link: https://www.econbiz.de/10014245218
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A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc - In: Marketing theory 16 (2016) 2, pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
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What do we know about career and development? : insights from Career Development International at age 25
Varma, Arup; Kumar, Satish; Sureka, Riya; Lim, Weng Marc - In: Career development international 27 (2022) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10013162409
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Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020
Kumar, Satish; Xiao, Jing-jian; Pattnaik, Debidutta; … - In: International journal of bank marketing 40 (2022) 2, pp. 341-383
Persistent link: https://www.econbiz.de/10013165370
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang; Lim, Weng Marc; Guzman, Francisco - In: Journal of business research : JBR 141 (2022), pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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Past, present, and future of customer engagement
Lim, Weng Marc; Rasul, Tareq; Kumar, Satish; Ala, Mamun - In: Journal of business research : JBR 140 (2022), pp. 439-458
Persistent link: https://www.econbiz.de/10013040675
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How to conduct a bibliometric analysis : an overview and guidelines
Donthu, Naveen; Kumar, Satish; Mukherjee, Debmalya; … - In: Journal of business research : JBR 133 (2021), pp. 285-296
Persistent link: https://www.econbiz.de/10012590244
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Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc; Ahmed, Pervaiz Khalid; Ali, Md. Yunus - In: Journal of business research : JBR 146 (2022), pp. 582-604
Persistent link: https://www.econbiz.de/10013271449