//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Demystifying neuromarketing
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Marketing
31,514
Theorie
11,667
Theory
11,494
Relationship marketing
10,094
Beziehungsmarketing
10,021
Brand management
8,330
Markenführung
8,261
Brand image
6,929
Markenimage
6,923
Marketingmanagement
6,108
USA
6,084
Deutschland
5,972
Marketing management
5,905
Customer satisfaction
5,895
Online-Handel
5,738
Online retailing
5,725
Kundenzufriedenheit
5,696
United States
5,692
Germany
5,359
Social Web
5,222
Social web
5,217
Online-Marketing
5,181
Internet marketing
5,170
Markenartikel
4,662
Brand
4,627
Service quality
4,534
Einzelhandel
4,524
Dienstleistungsqualität
4,468
Retail trade
4,412
Electronic Commerce
4,100
Werbewirkung
3,849
E-commerce
3,810
Advertising effects
3,792
Werbung
3,734
Advertising
3,703
Verbraucherverhalten
3,653
Experiment
3,484
Emotion
3,398
more ...
less ...
Online availability
All
Undetermined
39,003
Free
28,251
Type of publication
All
Article
72,978
Book / Working Paper
47,838
Journal
622
Other
533
Type of publication (narrower categories)
All
Article in journal
56,036
Aufsatz in Zeitschrift
56,036
Graue Literatur
8,835
Non-commercial literature
8,835
Working Paper
7,200
Aufsatz im Buch
7,149
Book section
7,149
Arbeitspapier
6,581
Hochschulschrift
4,056
research-article
3,530
Thesis
2,980
Collection of articles of several authors
2,387
Sammelwerk
2,387
Aufsatzsammlung
1,533
Lehrbuch
1,310
Textbook
1,088
Konferenzschrift
975
Bibliografie enthalten
839
Bibliography included
839
Dissertation u.a. Prüfungsschriften
768
Conference paper
601
Konferenzbeitrag
601
Case study
600
Fallstudie
600
Conference proceedings
472
review-article
464
Reprint
410
Collection of articles written by one author
369
Sammlung
369
conceptual-paper
350
Ratgeber
311
review
300
Guidebook
286
Handbook
227
Handbuch
227
Article
226
case-report
210
Amtsdruckschrift
204
Government document
204
Congress Report
194
more ...
less ...
Language
All
English
96,843
German
14,606
Undetermined
8,861
Hungarian
561
French
514
Polish
201
Spanish
160
Russian
143
Italian
102
Swedish
46
Romanian
45
Portuguese
41
Danish
36
Dutch
36
Lithuanian
25
Finnish
24
Ukrainian
24
Norwegian
22
Slovak
17
Czech
14
Croatian
13
Turkish
7
Bulgarian
5
Slovenian
5
Serbian
5
Arabic
4
Chinese
3
Macedonian
2
Multiple languages
2
Old English (ca. 450-1100)
1
Bosnian
1
Indonesian
1
Japanese
1
Kazakh
1
Malay (macrolanguage)
1
Nepali
1
more ...
less ...
Author
All
Kotler, Philip
240
Meffert, Heribert
233
Bruhn, Manfred
213
Sheth, Jagdish N.
156
Huber, Frank
138
Bauer, Hans H.
133
Pepels, Werner
132
Wiedmann, Klaus-Peter
132
Han, Heesup
125
Belk, Russell W.
122
Homburg, Christian
112
Tadajewski, Mark
111
Herrmann, Andreas
109
Mattila, Anna S.
108
Grunert, Klaus G.
104
Phau, Ian
104
Lusk, Jayson L.
101
Gierl, Heribert
96
Kaiser, Harry M.
95
Grewal, Dhruv
94
Irwin, Scott H.
94
Bagozzi, Richard P.
85
Foxall, Gordon R.
83
Brown, Stephen
82
Fritz, Wolfgang
81
Spiller, Achim
79
Khare, Arpita
78
Dwivedi, Yogesh Kumar
76
Usman, Osly
76
Franses, Philip Hans
72
Kenning, Peter
72
Nayga, Rodolfo M.
72
Verhoef, Peter C.
72
Belz, Christian
71
Tomczak, Torsten
71
Septianto, Felix
70
Walsh, Gianfranco
70
Loureiro, Sandra Maria Correia
69
Malhotra, Naresh K.
69
Vrontis, Demetris
68
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
545
National Bureau of Economic Research
534
Springer Fachmedien Wiesbaden
254
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
European Association of Agricultural Economists - EAAE
163
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
145
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
73
Office of the Chief Economist, Department of Agriculture
72
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
70
OECD
69
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Verlag Dr. Kovač
41
Edward Elgar Publishing
40
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
IGI Global
39
Books on Demand GmbH <Norderstedt>
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
32
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
International Energy Agency
30
Haufe-Lexware GmbH & Co. KG
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
European Society for Opinion and Marketing Research
28
Department of Agricultural and Resource Economics, University of Maryland
26
Institut für Demoskopie Allensbach
26
University of Western Sydney
25
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
24
more ...
less ...
Published in...
All
Journal of business research : JBR
2,137
Journal of retailing and consumer services
1,978
European Journal of Marketing
860
International journal of hospitality management
794
International journal of consumer studies
779
SpringerLink / Bücher
753
Psychology & marketing
698
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
531
Journal of Consumer Marketing
469
Working paper / National Bureau of Economic Research, Inc.
448
European journal of marketing : EJM
443
Asia Pacific journal of marketing and logistics
406
The journal of product & brand management
404
Journal of marketing management : MM
403
Management science : journal of the Institute for Operations Research and the Management Sciences
392
NBER Working Paper
389
Journal of marketing research : JMR
381
Journal of marketing
372
Marketing Intelligence & Planning
370
Journal of the Academy of Marketing Science
366
The journal of brand management : an international journal
364
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
336
Tourism management : research, policies, practice
332
Journal of retailing
331
Journal of international consumer marketing
325
Marketing intelligence & planning
325
Journal of marketing communications
319
Marketing letters : a journal of research in marketing
318
Cogent business & management
311
Journal of business ethics : JOBE
302
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
International Journal of Retail & Distribution Management
297
Journal of consumer behaviour : an international research review
297
Journal of fashion marketing and management
297
Industrial marketing management : the international journal for industrial and high-tech firms
294
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
more ...
less ...
Source
All
ECONIS (ZBW)
98,795
USB Cologne (EcoSocSci)
7,956
RePEc
6,930
Other ZBW resources
5,148
BASE
1,929
EconStor
924
USB Cologne (business full texts)
168
OLC EcoSci
114
ArchiDok
7
more ...
less ...
Showing
21
-
30
of
121,971
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Neuroscience
in consumer
marketing
research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
22
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja
;
Grbac, Bruno
;
Mozetič, Vladimir
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
Saved in:
23
A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.
;
Sung, Billy
;
Hooshmand, Reyhane
- In:
International journal of market research
65
(
2023
)
1
,
pp. 52-82
Persistent link: https://www.econbiz.de/10014233818
Saved in:
24
The application of
neuromarketing
tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
25
The heart, brain, and body of
marketing
: complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
26
From the first studies of the unconscious mind to consumer
neuroscience
: a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
27
The role of organismic integration theory in
marketing
science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
Saved in:
28
The role of self-determination theory in
marketing
science : an integrative review and agenda for research
Gilal, Faheem Gul
;
Zhang, Jian
;
Paul, Justin
;
Gilal, …
- In:
European management journal
37
(
2019
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011996275
Saved in:
29
"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin
;
Heinsen, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
Saved in:
30
Consumer
neuroscience
: the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->