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374
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33
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32
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27
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26
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25
Shah, Denish
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1
Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.
;
Sharma, Amalesh
;
Chakravarty, Anindita
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
Saved in:
2
Identifying the drivers of luxury brand sales in emerging markets : an exploratory study
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
Saved in:
3
Generating Competitive Intelligence with Limited Information : A Case of the Multimedia Industry
Kumar, V.
;
Saboo, Alok R.
;
Agarwal, Amit
;
Kumar, Binay
- In:
Production and Operations Management
29
(
2019
)
1
,
pp. 192-213
Persistent link: https://www.econbiz.de/10012096331
Saved in:
4
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
5
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
6
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
7
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
8
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
9
Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.
;
Sharma, Amalesh
;
Donthu, Naveen
;
Rountree, Carey
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
Saved in:
10
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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