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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
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Creating shopper value : co-creation roles, in-store self-service technology use, and value differentiation
Turner, Tobin; Shockley, Jeff - In: Journal of promotion management : JPM 20 (2014) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10010399904
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Profiling customer types in luxury retail setting
Tisovski, Marija - In: Central European business review : CEBR 3 (2014) 4, pp. 14-19
Persistent link: https://www.econbiz.de/10010529572
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Insights into consumer resource integration and value co-creation process
Iyanna, Shilpa - In: The journal of applied business research 32 (2016) 3, pp. 717-727
Persistent link: https://www.econbiz.de/10011500822
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Customer experience from a self-service system perspective
Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of service management 25 (2014) 5, pp. 677-698
Persistent link: https://www.econbiz.de/10010426047
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10011891105
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Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham; Hau Nguyen Le; Nguyen, Dung Tien; … - In: The journal of services marketing 36 (2022) 7, pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
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Stimulating customer participation behaviour and boosting value co-creation in hotels
Sadighha, Jinous; Pinto, Patrícia; Guerreiro, Manuela; … - In: International journal of hospitality management 119 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015070823