Sofi, Maraj Rahman; Bashir, Irfan; Parry, Mohammad Ashraf; … - In: International Journal of Tourism Cities 6 (2020) 3, pp. 601-620
satisfaction in the hospitality sector of Kashmir. Design/methodology/approach A survey instrument with a slight modification is … relationship between CRM dimensions, namely, customer orientation, managing knowledge and CRM organization on customer satisfaction …. Though the results also indicate a significant positive effect of CRM-based technology on customer satisfaction, the …