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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Deriving value from social commerce networks
Stephen, Andrew T.; Toubia, Olivier - In: Journal of marketing research : JMR 47 (2010) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10003965459
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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Feeling the future : the emotional oracle effect
Pham, Michel T.; Lee, Leonard; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10009658075
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The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.; Galak, Jeff - In: Journal of marketing research : JMR 49 (2012) 5, pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Microfinance decision making : a field study of prosocial lending
Galak, Jeff; Small, Deborah; Stephen, Andrew T. - In: Journal of marketing research : JMR 48 (2011), pp. 130-137
Persistent link: https://www.econbiz.de/10009389958
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Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10009777330
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Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10009759906